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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Industry Guides
Lead Generation for SaaS by Deal Size and Sales Cycle
A channel fit guide for SaaS teams choosing between product-led growth, search, partners, marketplaces and outbound by contract value and sales cycle.
Last updated · 13 min read
Industrial
How to Become a Supplier to OPG Nuclear Projects in Ontario
A buyer map for Darlington, Pickering and Bruce Power, plus the people, gates and proof that decide which firms get invited in.
Last updated · 13 min read
Construction
How to Get State DOT Contracts as a Contractor or Supplier
Prequalification in four states, who picks subs and materials at the prime, and how to turn public letting dates into a sales calendar.
Last updated · 13 min read
Construction
How to Win Infrastructure Contracts in Germany from Abroad
Where the tenders are listed, who buys at German contractors, and the outreach order that starts real conversations.
Last updated · 10 min read
Construction
How to Sell Construction Products in Canada From Abroad
A Canada-only plan for foreign manufacturers selling to contractors, distributors and project buyers, from province choice to the first message.
Last updated · 11 min read
Public Sector
How to Sell to Academy Trusts and Reach the Real Buyer
Who signs inside an English academy trust, which buying routes and rules it works under, and how to aim outbound at the central team instead of one school at a time.
Last updated · 11 min read
Construction
Lower Thames Crossing Supply Chain and Contractor Outreach
How suppliers reach the main works contractors, pick the right titles and run cold email plus LinkedIn as one sequence.
Last updated · 7 min read
Outbound Strategy
B2B Outreach Strategy Before You Send the First Message
Five decisions that turn outreach into a workable outbound system
Last updated · 14 min read
Industrial
How to Get Work on Heat Network Projects in the UK
Who decides, where projects start, and how suppliers get in early.
Last updated · 11 min read
Public Sector
How to Sell to Fire and Rescue Services in England
England has 44 fire and rescue services and the crew rarely picks the supplier, so this guide maps who decides, what reform changes and how to reach them.
Last updated · 13 min read