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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Industries
How an Outbound Agency Works With Your Internal Sales Team
Who owns which step, what should arrive with every booked call, who answers the prospect after the booking, and how feedback reaches people outside your company.
Last updated · 10 min read
Lead generation
How Big Is a B2B Buying Committee? Six Studies Compared
Each study counts a different group of people. Here they are side by side, with what each one counted and how many people to plan for.
Last updated · 11 min read
LinkedIn outreach
How LinkedIn InMail Credits Work and What Each One Costs
What each plan includes, what one credit costs in five currencies, and why you cannot top up when the credits run out.
Last updated · 11 min read
Cold email
How Long Should a Cold Email Be? 7 Studies Compared
The published answers run from about 20 words to about 120, so here is what each study counted, where they overlap, and how to pick a length for your own list.
Last updated · 8 min read
Cold email
How Many Follow-Up Emails to Send in a Cold Sequence
Four platform recommendations seem to disagree on the count until you put them in the same unit, and then they point at the same number.
Last updated · 8 min read
Cold email
How Recruitment Agencies Win New Clients With Cold Email
The 5-8% reply rate staffing guides keep repeating has no published method behind it, so here is what the numbers rest on and how to plan without them.
Last updated · 13 min read
Industries
How Software Development Companies Get New Clients
What a dev shop can build once referrals run out, from the buyer titles to four real campaigns and their numbers.
Last updated · 11 min read
Industries
How to Book More Qualified SaaS Demos With Outbound
For SaaS teams that already sell: prove the funnel on a small batch, size the volume with real arithmetic, then add accounts to what already works.
Last updated · 10 min read
Cold email
How to Check Your Email Sender Reputation Every Week
Postmaster Tools and SNDS each see a narrow slice of your sending. What they show, what they hide, and how to read them next to your own numbers.
Last updated · 9 min read
Industries
How to Compare Two Lead Generation Agency Proposals
Pull the same 12 lines from each proposal, score what is explained against what is only promised, and turn both prices into one comparable number.
Last updated · 9 min read