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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Industrial
How to Become a NASA Supplier, and Who to Sell to First
Where NASA's public doors are, what the forecast and the NFS tell you, and which buyers at centers, primes and commercial space firms to reach first.
Last updated · 10 min read
Construction
How to Become a Supplier to CPK Poland's Airport and Rail
Who decides on CPK packages, what is going to market, and how a foreign or local supplier reaches the contractors' bid teams on LinkedIn first.
Last updated · 12 min read
Industry Guides
Fintech Lead Generation for Finance Buyers That Audit You
How fintech vendors reach CFOs, controllers, treasury and finance ops with outbound that survives scrutiny
Last updated · 11 min read
Industrial
How UK Suppliers Get Into the Carbon Capture Supply Chain
The buyers, packages and timing behind the first UK carbon capture clusters, and how to reach the people who actually place the orders.
Last updated · 13 min read
Industrial
How to Become a Supplier to National Grid in Great Britain
Onboarding gets you into the system, but grid upgrade work in Great Britain is bought by a handful of owners, frameworks and package managers, so this is the route to them.
Last updated · 13 min read
Public Sector
How to Sell to the NHS, From Trust Champion to Call-Off
The five routes to market, who decides inside a trust, and why a place on a framework still needs somebody to place an order.
Last updated · 13 min read
Construction
How to Get VA Construction Contracts and Who Decides
A contractor's map of who buys VA construction work, which rules apply at each size, and how to split VA networks into outreach territories that never overlap.
Last updated · 13 min read
Email Deliverability
Is Cold Email Legal in Ireland? What the DPC Enforces
What Ireland's regulator says about email marketing, how it treats business contacts, and the checks I run before an Irish campaign sends.
Last updated · 12 min read
Outsourcing
AI Cold Caller Costs, Law, and What It Can Actually Do
Price a voice agent by the meetings it holds, then check whether you may call the list at all.
Last updated · 10 min read
Industrial
How to Sell to Chemical Plants When Safety Decides First
Who signs off contractors at a US chemical plant, which federal safety rules come first, and how to write a first message that clears them.
Last updated · 12 min read