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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Cold Email
How to Use Case Studies in Cold Emails in One Sentence
Which result to lead with, how many words it gets, whether to name the client, and which email in the sequence should carry it.
Last updated · 9 min read
Prospecting
Is Buyer Intent Data Worth It for a Small Sales Team?
Prices run from free to a median of more than $60,000 a year. Here is what each tier actually gives you, which numbers in this market to doubt, and how to test it before you sign.
Last updated · 9 min read
Outsourcing
Is Your Appointment Setting Agency Booking Junk Meetings?
A six-question scorecard for meetings you already had, the arithmetic that turns a hunch into a number, and what to do with the result.
Last updated · 9 min read
Outsourcing
Lead Generation Agency Red Flags, From Pitch to Month 3
The warning signs sorted by the stage where they surface, what each one costs if it slips past you, and what to do the day you spot one.
Last updated · 13 min read
Industry Guides
Lead Generation for Design Agencies Through Outbound
Why the portfolio should wait, what one UK UX agency's campaign produced in 12 months, and the contact math for a studio that sells projects.
Last updated · 9 min read
Email Deliverability
Legitimate Interest Assessment for Cold Email, Filled In
A completed LIA for one sample B2B campaign, test by test, with the UK email rule that sits next to it and the record to keep before you send.
Last updated · 11 min read
LinkedIn Outreach
LinkedIn Account Restricted? How to Get It Back Safely
Which of LinkedIn's four restriction types you are in, what each one asks you to do, and how to restart outreach without a second strike.
Last updated · 11 min read
LinkedIn Outreach
LinkedIn B2B Statistics, Checked Against the Source
Members, monthly users, company Pages and LinkedIn's own ad claims, each graded by source, plus the famous decision-maker number I could not trace to LinkedIn today.
Last updated · 9 min read
LinkedIn Outreach
LinkedIn Ghostwriter vs Outreach Agency for Booking Calls
What each one delivers, why a feed full of good posts can still book zero calls, and the order I would pay for them in.
Last updated · 8 min read
Outbound Strategy
Multichannel Outreach Statistics and Which Ones Hold Up
Most lift figures that get quoted have no sample and no date. One 2026 dataset has both, and it tells a smaller, more useful story.
Last updated · 10 min read