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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Cold Email
Do AI Email Summaries Affect Cold Email in Apple and Gmail?
How Apple Mail and Gmail change what prospects see before they open
Last updated · 11 min read
Prospecting
How to Find Lookalike Companies From Your Best Clients
Use your best clients as the seed, then build a target account list that matches their size, region, buyer titles and current activity.
Last updated · 10 min read
Email Deliverability
Dedicated IP for Cold Email: When It Helps and When It Hurts
How to choose between a shared pool and your own IPs, how many addresses to run, and the weekly checks that keep them clean.
Last updated · 8 min read
Public Sector
How to Become a UN Supplier and Reach the Real Buyer
Register on UNGM at the right level, pass the eligibility declaration, then find the office that feels the need long before a tender goes live.
Last updated · 12 min read
Outbound Strategy
Why B2B Lead Generation Campaigns Fail and How to Tell
A diagnostic guide to find the broken layer before you scale, switch channels or blame the agency.
Last updated · 12 min read
Prospecting
B2B Persona Template for Outbound From Closed Deals
A one-page card that turns closed-won data into roles, filters and message lines
Last updated · 10 min read
Outbound Strategy
How a Small Company Gets Meetings With Large Enterprises
Pick the site or project team that owns the problem, show proof the buyer can check, and keep procurement for after the first useful conversation.
Last updated · 13 min read
Prospecting
How to Define and Size B2B Audiences for Outbound Sales
Use firmographics, roles, triggers and exclusions to size a cold email audience before you send.
Last updated · 8 min read
Construction
How to Get Contracts With Port Authorities in the US
A US seaport buyer guide for contractors and suppliers
Last updated · 14 min read
Construction
How to Get Public Construction Contracts in Scotland
Where Scottish public works are advertised, what is coming next and who to talk to before the tender.
Last updated · 11 min read