Blog
Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Industrial
EU Innovation Fund Projects List and How Suppliers Find Them
A practical way to turn the public portfolio into ranked target accounts, without mistaking a project table for a sales list.
Last updated · 11 min read
Email Deliverability
Is B2B Cold Email Legal in France? What CNIL Allows in 2026
The CNIL conditions, the generic inbox rule, how to handle refusals and a sender checklist for French prospects
Last updated · 12 min read
Outbound Strategy
How to Run a Sales Demo That Turns Into a Closed Deal
The agenda, the demo type and the pre-demo checks that decide whether a booked demo turns into a deal
Last updated · 6 min read
Outsourcing
How to Vet Appointment Setting Companies Before You Sign
Five provider models, the contract clauses that matter, and the checks that keep junk meetings off your sales calendar.
Last updated · 14 min read
Prospecting
Prospecting vs Lead Generation and How to Prioritize
A scored workflow for finding, ranking and contacting the right B2B prospects.
Last updated · 12 min read
Industrial
Renewable Natural Gas Project Suppliers and How to Find Them
Who develops, builds, equips and runs landfill gas and farm RNG plants, where EPA lists the projects, and how to reach the people who sign.
Last updated · 8 min read
Industrial
How to Become a Supplier to Freight Railroads in the US
A buyer-first guide for freight rail vendors
Last updated · 11 min read
Outbound Strategy
How to Sell a B2B Product Nobody Is Searching For Yet
With no search traffic to capture, your first pipeline comes from outreach that names the buyer's problem. Here is who to contact, what to say and when to widen.
Last updated · 6 min read
Outbound Strategy
How to Set Sales Appointments That Actually Show Up
A practical B2B guide to booking the meeting, confirming it and cutting no-shows before they happen.
Last updated · 12 min read
Email Deliverability
DMARC Policy for Cold Email Domains: Which One to Use First
Start on p=none, prove every sender aligns, read the reports, and tighten only after the domain has stopped changing.
Last updated · 10 min read