Blog
Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Construction
How to Supply Data Center Projects in UK AI Growth Zones
Where the five zones are, who is building in each one, and which person inside a data center build actually buys your package.
Last updated · 12 min read
Public Sector
How to Win Work on G-Cloud as an IT Services Supplier
Why being listed does not create buyers, how the two buying routes work, and how outbound gets your catalog entry checked and shortlisted.
Last updated · 10 min read
Industrial
PFAS Drinking Water Rule Compliance Deadlines and Treatment
What is final, what is only proposed, which dates apply to your system today, and where treatment and grant money fit.
Last updated · 9 min read
Construction
How to Become a Supplier to HS2 After the Program Reset
Where HS2 work is bought after the reset, who owns each package at the joint ventures and contractors, and how to reach them before the tender goes out.
Last updated · 11 min read
Outbound Strategy
Lead Generation Campaign Examples That Show the Full Funnel
Three real B2B campaigns told with their numbers, a funnel table of step-to-step rates, and simple rules for choosing which type to run first
Last updated · 10 min read
Construction
How to Become a Government Contractor in Hong Kong
The approved public works lists, how tenders reach listed firms, and who actually buys once a contract is awarded.
Last updated · 13 min read
Construction
How to Get UK Flood Defence Contracts From the Right Buyer
A buyer map for England's flood and coastal program, from the Environment Agency and its frameworks to councils, drainage boards and the contractors who buy from suppliers.
Last updated · 12 min read
Public Sector
How to Sell to UK Government Under the Procurement Act
A practical map of central government buyers, the notices that show what is coming, the GCA routes, and who decides before a tender is written.
Last updated · 13 min read
Industry Guides
How Video Production Companies Get Corporate Clients
Why corporate video buyers say yes, and what outreach gets them there.
Last updated · 13 min read
Cold Email
B2B Sales Email Templates by Stage, with Stop Rules
What to send at first touch, after silence, around the call and to old leads, and when to stop sending.
Last updated · 13 min read