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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 9 years of running outbound campaigns.
Construction
How to Become a Supplier to Rail Baltica and Who Decides
The buyer map behind the official procurement page: which desk owns your package, what is already under framework, and how a foreign supplier gets a first conversation.
Last updated · 12 min read
Outsourcing
Independent Sales Representative vs SDR or Outbound Agency
How to choose between a commission-only rep, an in-house SDR and an outbound agency without guessing.
Last updated · 13 min read
Industrial
North Sea Decommissioning Supply Chain Opportunities
Who owns the liability, who approves the programme, who signs the contract, and where well, removal, subsea, and waste suppliers fit.
Last updated · 10 min read
Outbound Strategy
Best B2B CRM for a Small Team, Including Free Options
A buyer guide for small B2B sales teams choosing between free and paid CRMs without paying for features they will never open.
Last updated · 13 min read
Industrial
How to Become a Supplier to ESB Networks and EirGrid
Ireland's two electricity network buyers, the PR6 money behind them, and the route from an eTenders alert to a signed package of work.
Last updated · 12 min read
Construction
How to Get BEAD Broadband Contracts From Subgrantees
The grant money goes to the ISPs, co-ops and telcos that won the awards, so contractors and suppliers should sell to them, one state at a time.
Last updated · 11 min read
Outsourcing
The Online Lead Generation Industry and How Buyers Pay
Who sells what in the lead supply chain, what unit each one bills for, and who carries the risk when it goes wrong
Last updated · 13 min read
Cold Email
60 Cold Email Subject Line Examples, Sorted by Situation
How to pick the right type, which lines to stop sending, and how to test without fooling yourself.
Last updated · 13 min read
Outbound Strategy
B2B Outbound Marketing Channels, Rules and Your First Test
How to choose between LinkedIn, warm email and cold email, which sender rules apply in the UK, the US and Gmail, and how to judge a first test honestly.
Last updated · 11 min read
Industrial
How to Sell to Ethanol Plants: A Guide for Suppliers
Who decides at US ethanol and biofuel plants, where to find them and what to send first
Last updated · 6 min read