Prospecting
All articles in Prospecting
Prospecting
Should You Cold Email the CEO or the Department Head?
The answer changes with company size, and your own closed deals settle it faster than any general rule.
Last updated · 9 min read
Prospecting
What to Do When Your Outbound Market Is Small or Running Out
A short list rarely means the buyers are gone, so count what is left and keep working the same companies before you widen the target.
Last updated · 9 min read
Prospecting
How to Build an ABM Target Account List That Books Meetings
Score accounts, tier them, then add the right contacts
Last updated · 8 min read
Prospecting
Is Website Visitor Identification Worth It for B2B?
Prices, match rates, consent rules and a market-size test to run before you pay for a pixel.
Last updated · 9 min read
Prospecting
Clearbit Alternatives After HubSpot and What to Use Now
A dated timeline, a stay-or-leave check for HubSpot users, a job-by-job tool table and a 100-record trial you can run this week.
Last updated · 13 min read
Prospecting
How to Count the Companies in Your B2B Target Market
Use free US and UK government data to turn industry codes into company counts and contact counts.
Last updated · 10 min read
Prospecting
Clay vs ZoomInfo for Small B2B Teams and When to Skip Both
Where Clay wins, where ZoomInfo wins, and what a 1 to 10 person team should buy first
Last updated · 13 min read
Prospecting
RocketReach Alternatives by Job: Prices and Export Caps
Which tool to switch to for each job, what every option costs on its own pricing page, and what you owe the people on an exported list
Last updated · 9 min read
Prospecting
Lists of Companies With Email Addresses: 8 Sources Ranked
Eight sources ranked on contact quality, cost and legal exposure, and the order my team builds a list in
Last updated · 7 min read
Prospecting
How to Get Contacts for a Cold Email Campaign Safely
Five sourcing routes ranked by risk, with the legal checks, verification rules and first list size that decide whether a list is worth sending to.
Last updated · 13 min read