Prospecting
All articles in Prospecting
Prospecting
What to Do When Your Outbound Market Is Small or Running Out
A short list rarely means the buyers are gone, so count what is left and keep working the same companies before you widen the target.
Last updated · 9 min read
Prospecting
How to Build an ABM Target Account List That Books Meetings
Score accounts, tier them, then add the right contacts
Last updated · 8 min read
Prospecting
Is Website Visitor Identification Worth It for B2B?
Prices, match rates, consent rules and a market-size test to run before you pay for a pixel.
Last updated · 9 min read
Prospecting
How to Count the Companies in Your B2B Target Market
Use free US and UK government data to turn industry codes into company counts and contact counts.
Last updated · 10 min read
Prospecting
Clay vs ZoomInfo for Small B2B Teams and When to Skip Both
Where Clay wins, where ZoomInfo wins, and what a 1 to 10 person team should buy first
Last updated · 13 min read
Prospecting
Prospecting vs Lead Generation and How to Prioritize
A scored workflow for finding, ranking and contacting the right B2B prospects.
Last updated · 12 min read
Prospecting
How to Build a CEO Email List, From One CEO to Thousands
One CEO, ten CEOs and a thousand CEOs are three different jobs, with different sources, checks and legal traps.
Last updated · 13 min read
Prospecting
How to Find Lookalike Companies From Your Best Clients
Use your best clients as the seed, then build a target account list that matches their size, region, buyer titles and current activity.
Last updated · 10 min read
Prospecting
B2B Persona Template for Outbound From Closed Deals
A one-page card that turns closed-won data into roles, filters and message lines
Last updated · 10 min read
Prospecting
Construction Project Leads Databases Compared for Outbound
Which project data source fits outbound, what each one contains, and how a supplier turns one project record into named targets.
Last updated · 13 min read