Outbound Strategy
All articles in Outbound Strategy
Outbound Strategy
Speed to Lead in B2B, and Where the Famous Numbers Come From
What the 21x, 7x and 42-hour figures measured, what a 2026 test of 114 B2B companies found, and a response plan a small team can run.
Last updated · 12 min read
Outbound Strategy
What One B2B Sales Meeting Costs, Channel by Channel
Ads, cold email, LinkedIn, cold calling, SDRs, agencies and events in one sourced table, with the arithmetic that turns a price per lead into a price per meeting.
Last updated · 10 min read
Outbound Strategy
What Is Outbound Prospecting and How It Works in B2B
A plain-English definition, the four steps behind it, a weekly routine, and what a real month of outbound looks like in numbers.
Last updated · 12 min read
Outbound Strategy
What Is Outside B2B Sales? Definition, Cost and Model Choice
The field sales role defined from government data, compared with inside, hybrid and outsourced booking, and costed rep by rep.
Last updated · 13 min read
Outbound Strategy
What Is a Sales Pipeline? Meaning, Stages and an Example
What a sales pipeline is in one answer, why sources count 5 to 7 stages, exit rules for each stage, and one real outbound pipeline counted from first contact to signed contract
Last updated · 13 min read
Outbound Strategy
Follow Up Sales Process With Triggers and Deadlines
A practical sales follow up system with owners, deadlines, stop rules and handoffs for warm B2B leads
Last updated · 14 min read
Outbound Strategy
What Is ABM? Account-Based Marketing for B2B Teams
A plain definition, a fit test, and what the outbound part of ABM looks like when it runs on email and LinkedIn
Last updated · 6 min read
Outbound Strategy
AI Outbound Sales Step by Step, and What to Keep Human
What to hand to AI, what to keep human, and where the law and the inbox break the workflow
Last updated · 12 min read
Outbound Strategy
SDR Metrics With Formulas, Denominators and Real Funnels
A channel-aware metric set for email and LinkedIn SDR teams, with formulas, quality layers and ramp rules you can use this week
Last updated · 14 min read
Outbound Strategy
Sales vs Business Development and Who to Hire First
What each side owns, where the handoff sits and which seat a small B2B team fills first
Last updated · 9 min read