Outbound Strategy
All articles in Outbound Strategy
Outbound Strategy
SDR Metrics With Formulas, Denominators and Real Funnels
A channel-aware metric set for email and LinkedIn SDR teams, with formulas, quality layers and ramp rules you can use this week
Last updated · 14 min read
Outbound Strategy
Sales vs Business Development and Who to Hire First
What each side owns, where the handoff sits and which seat a small B2B team fills first
Last updated · 9 min read
Outbound Strategy
BANT Sales Methodology: What a Cold Reply Can Prove
Which BANT criteria you can verify from a reply, which ones need a call, and who should confirm them in agency-led outbound.
Last updated · 13 min read
Outbound Strategy
Inbound vs Outbound Sales Side by Side for B2B Founders
Who sends the first message, what the buyer already knows, and how to pick the motion that fits your B2B pipeline.
Last updated · 12 min read
Outbound Strategy
Lead Generation Campaign Examples That Show the Full Funnel
Three real B2B campaigns told with their numbers, a funnel table of step-to-step rates, and simple rules for choosing which type to run first
Last updated · 10 min read
Outbound Strategy
Startup Lead Generation for Your First 100 B2B Leads
A five-stage ladder for founders who need customers before brand, budget, or scale
Last updated · 14 min read
Outbound Strategy
Cold Call Voicemail Script With 9 Examples and Rules
What to say when nobody picks up, when to say nothing, and how a voicemail hands the conversation to email and LinkedIn.
Last updated · 14 min read
Outbound Strategy
How to Set Sales Appointments That Actually Show Up
A practical B2B guide to booking the meeting, confirming it and cutting no-shows before they happen.
Last updated · 12 min read
Outbound Strategy
How SDR Outreach Works, From First Touch to Handoff
What the day, the cadence and the messages look like, and what happens after a prospect replies
Last updated · 13 min read
Outbound Strategy
Alternatives to Cold Calling for B2B, and When Each Fits
A decision guide to cold email, LinkedIn, warm calls, referrals, events, video and direct mail, by deal size, list size and UK and US rules.
Last updated · 13 min read