Outbound Strategy
All articles in Outbound Strategy
Outbound Strategy
Getting Past Gatekeepers on the Phone, Inbox and Filter
Receptionists, assistants, shared inboxes, spam filters and unknown-number screening all decide who reaches the decision maker, so treat them as one system and know when to stop.
Last updated · 13 min read
Outbound Strategy
Do Cold Emails Work? Real B2B Reply and Meeting Rates
A verdict built from four tiers of evidence, then one real campaign followed from positive reply to signed sale.
Last updated · 10 min read
Outbound Strategy
Sales Icebreakers That Work, and the Ones That Backfire
Opening lines for cold email, LinkedIn, warm calls and first meetings, judged by conversation research and by what buyers check before they answer
Last updated · 13 min read
Outbound Strategy
Channel Partner Lead Generation Models, Plan and Metrics
Pick the partner model that fits, fill in a one-page joint plan, and measure partner-sourced and partner-influenced pipeline separately, using the rules Microsoft, HubSpot and Salesforce publish.
Last updated · 10 min read
Outbound Strategy
ABM Advertising and How to Target Ads at Named Accounts
How account matching works on LinkedIn and Google, the list-size floors that decide reach, what a planning budget looks like per account, and when a small list is better worked by hand
Last updated · 11 min read
Outbound Strategy
Sales Qualifying Questions by Stage and How to Read Answers
Twenty questions grouped by what they check, the five that cover most prospects, where each one belongs, and what to do with the answers
Last updated · 13 min read
Outbound Strategy
Grant Cardone Cold Call Script, Checked for B2B Buyers
What each step of the famous call does, what recorded B2B calls and the law say, and how to rebuild it for email and LinkedIn
Last updated · 8 min read
Outbound Strategy
Salesloft vs Outreach: Features, Fit and Outreach Pricing
A dated, vendor-neutral look at two enterprise sales engagement platforms, how Outreach charges, which team each suits, and the outbound work neither tool does for you
Last updated · 10 min read
Outbound Strategy
Socratic Selling, Kevin Daley's Method Step by Step
The question sequence from Daley's book, how it compares with SPIN, consultative and Sandler, and where it fits once outbound has booked the meeting
Last updated · 7 min read
Outbound Strategy
Four Lead Acquisition Routes in B2B and What Each Costs
Owned, rented, bought and outbound leads compared by ownership, speed and the full cost from lead to meeting to signed customer
Last updated · 12 min read