Email Deliverability
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Email Deliverability
Is Cold Email Legal in Australia? Spam Act 2003 Rules
How the Spam Act treats B2B prospecting: the 3 consent routes, what every email must carry, who has to prove consent, and a table to check before you send.
Last updated · 10 min read
Email Deliverability
Fake Clicks in Cold Email: Spot Bot Clicks, Count Replies
Why security scanners make cold email click data look busy, how to separate their clicks from real ones, and which number to report each week.
Last updated · 8 min read
Email Deliverability
Is Cold Email Legal in Switzerland? The Rules for B2B
The Swiss spam rule in plain English, why business inboxes get no carve-out, the narrow customer exception, and where the revised data protection act fits around outbound.
Last updated · 12 min read
Email Deliverability
Dedicated IP for Cold Email: When It Helps and When It Hurts
How to choose between a shared pool and your own IPs, how many addresses to run, and the weekly checks that keep them clean.
Last updated · 8 min read
Email Deliverability
Why Your Cold Email Shows a Warning Banner and What to Fix
How the Outlook, Gmail and Google Workspace labels work, which ones every new sender gets, and which ones point at a sending setup you can repair before your next send.
Last updated · 10 min read
Email Deliverability
Should You Include Links in Cold Emails? A Decision Rule
What Gmail and Microsoft actually publish about links, images, attachments and HTML, and a simple rule for what belongs in the first cold email.
Last updated · 10 min read
Email Deliverability
Do Cold Emails Need an Unsubscribe Link? US, UK and Canada
What CAN-SPAM, PECR and CASL ask of a cold email, what Gmail adds on top, and how to tell a required opt-out from a recommended one.
Last updated · 9 min read
Email Deliverability
Why DKIM Fails on Cold Email Domains and How to Fix It
What breaks DKIM on cold sending domains, where key length and rotation fit in, and the order to check things when dkim=fail or dkim=none shows up.
Last updated · 10 min read