Email Deliverability
All articles in Email Deliverability
Email Deliverability
DMARC Policy for Cold Email Domains: Which One to Use First
Start on p=none, prove every sender aligns, read the reports, and tighten only after the domain has stopped changing.
Last updated · 10 min read
Email Deliverability
Mailbox Blocked From Sending? Google and Microsoft Fixes
What to do when Google Workspace or Microsoft 365 stops outbound mail, and what to change before the next send.
Last updated · 6 min read
Email Deliverability
UK B2B Cold Calling Rules: PECR, TPS and CTPS Explained
What a UK B2B team must check before it dials, why sole traders change the screening, and the paper trail to keep for the day someone asks for proof.
Last updated · 10 min read
Email Deliverability
When to Hire an Email Deliverability Consultant for Outbound
A buyer's guide for founders deciding what to fix themselves, what to hand over, and what a consultant should actually review
Last updated · 10 min read
Email Deliverability
SPF Too Many DNS Lookups: Fix It on Cold Email Domains
Every sending tool you connect adds hidden lookups to SPF. Here is how to find the break, repair the record and keep new cold domains passing.
Last updated · 8 min read
Email Deliverability
Is Cold Email Legal in Ireland? What the DPC Enforces
What Ireland's regulator says about email marketing, how it treats business contacts, and the checks I run before an Irish campaign sends.
Last updated · 12 min read
Email Deliverability
Is Cold Email Legal in Australia? Spam Act 2003 Rules
How the Spam Act treats B2B prospecting: the 3 consent routes, what every email must carry, who has to prove consent, and a table to check before you send.
Last updated · 10 min read
Email Deliverability
Fake Clicks in Cold Email: Spot Bot Clicks, Count Replies
Why security scanners make cold email click data look busy, how to separate their clicks from real ones, and which number to report each week.
Last updated · 8 min read
Email Deliverability
Is Cold Email Legal in Switzerland? The Rules for B2B
The Swiss spam rule in plain English, why business inboxes get no carve-out, the narrow customer exception, and where the revised data protection act fits around outbound.
Last updated · 12 min read
Email Deliverability
Dedicated IP for Cold Email: When It Helps and When It Hurts
How to choose between a shared pool and your own IPs, how many addresses to run, and the weekly checks that keep them clean.
Last updated · 8 min read