Email Deliverability
All articles in Email Deliverability
Email Deliverability
Legitimate Interest Assessment for Cold Email, Filled In
A completed LIA for one sample B2B campaign, test by test, with the UK email rule that sits next to it and the record to keep before you send.
Last updated · 11 min read
Email Deliverability
Should You Send Cold Emails to Catch-All Addresses?
A catch-all result means the server said yes to everything. Here is how common that is, what it can do to your bounce rate and when the segment is worth sending.
Last updated · 8 min read
Email Deliverability
Spam Trigger Words in Cold Email, Checked Against the Rules
The word lists cite nothing. One spam filter publishes its rules and its point values, so here is what it matches, what each hit costs, and what outweighs all of it.
Last updated · 10 min read
Email Deliverability
The Tools You Need for Cold Email Outreach, Job by Job
Six jobs, one or two tools for each, the Gmail, Outlook and LinkedIn rules the stack has to pass, and the part no subscription does for you.
Last updated · 10 min read
Email Deliverability
What Changes When You Cold Email US Prospects From Europe
On consent, CAN-SPAM asks less of you than the rules at home. The hard part is sending on a clock that runs 5 to 9 hours behind yours.
Last updated · 9 min read
Email Deliverability
Cold Email Domain Blacklisted? What to Do, List by List
Some blocks have no removal form at all, so here is how to tell a real listing from a bad reputation score, what each operator accepts, and when to retire the domain.
Last updated · 13 min read
Email Deliverability
Cold Email Inbox Placement Rates for Gmail, Outlook, Yahoo
Independent test data by provider and sending volume, the rules each provider actually publishes, and why the numbers you see quoted disagree.
Last updated · 9 min read
Email Deliverability
GDPR Fines for Cold Email and the Real Cases Behind Them
Eight regulator decisions on marketing emails, texts and calls, with the amount, the date, what the sender did and what happened after, all linked to the source.
Last updated · 12 min read
Email Deliverability
How Long to Warm Up a New Email Domain for Cold Outreach
Published answers range from 10 days to 6 months, so here are eight sources side by side, with Google's own wording, a ramp you can follow and the date your first real email can go out.
Last updated · 9 min read
Email Deliverability
Running B2B Outbound Into Europe From the US or the UK
Europe is many markets, so the list, the language, the data rules and the call schedule get decided one country at a time.
Last updated · 10 min read