The UK onshore wind supply chain buys through four groups: developers, the main contractors they appoint, turbine suppliers during the build, and owners or operators once a site is running. Suppliers find work by tracking named projects in public records and writing to the person who places their package on each site. Three records carry most of that research:
- The Renewable Energy Planning Database, which shows the stage each project has reached.
- The planning record, which shows the consent route and the decision date.
- The Contracts for Difference (CfD) allocation results, which show which projects have secured a price for their power.
The name on the press release is rarely the buyer. The buyer is usually a package or procurement lead on one named site. In a sector this narrow the list settles most of the result before anyone writes a word of copy. No email can rescue a list aimed at the wrong people. So the order below runs from records to people to messages.
Where does the UK onshore wind supply chain win work today?
The government's plan for the sector is the Onshore Wind Taskforce Strategy, published in July 2025. It came out of the Onshore Wind Industry Taskforce, which ran from July 2024 to April 2025. For a supplier, the strategy's supply chain figures are the part worth reading:
| What the strategy reports (as of July 2025) | Figure |
|---|---|
| Jobs onshore wind supports today | Around 18,000 |
| Exports each year | £191m |
| Jobs possible in Great Britain if the 2030 targets are met | Up to 45,000, direct plus indirect |
| UK content in total spend on some projects | 50% to 70% |
The strategy puts that high UK share down to four areas: development, operation and maintenance, civil engineering, and electrical works. If your product fits one of them, you are selling into work that UK firms already win on at least some sites. A newer RenewableUK capability assessment, published in April 2026, says growing the chain could add up to £56 billion in economic value by 2050. It puts around 70% of the lifetime spend of UK onshore wind projects inside the UK. It calls replacement parts for refurbishing older turbines the easiest win for UK firms and expects much of the new capacity to come from repowering. Repowering means swapping old turbines on an existing site for newer, bigger ones, so it buys civils, cranes and electrical work on sites that already have a known owner.
Outside those four areas, the picture is thinner and the evidence is still being built. Under Action 36, the strategy commits the Department for Energy Security and Net Zero (DESNZ) to work with RenewableUK on a wider evidence base about onshore wind supply chain constraints and opportunities, as a basis for future policy support.
That action was due by the end of 2025. Check what the two have published since then, before you plan a campaign around a product the strategy does not name.
The strategy names no projects or buyers. Those sit in the records below.
How do you read the Renewable Energy Planning Database for leads?
The Renewable Energy Planning Database is the nearest thing to a free UK project list. At the time of writing, it tracks UK renewable electricity projects above 150kW from inception through planning, construction and operation to decommissioning. A new extract appears in the month after each quarter closes.
Two details change how you read it. The size threshold was 1MW until 2021 and has been 150kW since, so a new extract and an old one hold different sets of projects. The data comes mostly from the web and from developers, so a stage can lag what is happening on site. Confirm each stage on the developer's own project page before you act on it.
A raw count of onshore wind rows tells you almost nothing, because each stage buys something different. So sort by stage:
| Stage | What gets bought | What you do |
|---|---|---|
| Inception | Early studies at most | Note the developer and wait |
| Planning | Surveys, ecology, consenting and design support | Development services firms write to the developer now |
| Consented, awaiting construction | Construction packages being priced and awarded | The main window for civils, electrical, cranes and logistics |
| Under construction | Most packages placed; site services and late changes still open | Short, specific offers, plus early talks with the operations team |
| Operational | Maintenance, inspections, repairs and upgrades | Asset and site operations teams |
| Decommissioning | Removal, recycling and site restoration | Owners and demolition contractors |
A construction supplier can start with one filter: onshore wind, consent granted, construction not started, inside the area your crews already cover. Everything else goes into a watch tab that you re-sort when the next quarterly extract lands.
Do not treat consent as a start date. RenewableUK's 2025 pipeline review reports nearly 950MW across 11 onshore projects entering construction in 2025. One of them, Sanquhar II (270MW), was consented in 2023. Consent in 2023, construction in 2025.
Some consented sites never get built at all. DESNZ analysis in the same strategy found that 4% of onshore projects consented in 2010 later had their planning permission expire, against around 40% of those consented in 2020.
Which consent route applies: NSIP, Scotland or Wales?
The route depends on the nation and the size of the scheme. Each one tells you something about timing and about where the documents sit.
The Planning Act 2008 set up a separate regime for nationally significant infrastructure projects (NSIPs), with a development consent process that runs apart from ordinary local planning. Its energy provisions cover generating stations, and it has separate provisions for consenting overhead electric lines.
In England, smaller projects and those outside the regime go through ordinary planning. Scotland and Wales each run their own routes for larger schemes.
The route a wind farm took depends on its size, its location and the rules in force when it applied, so read it from the project's own planning record instead of guessing from the megawatts.
For a supplier, the route matters in three ways:
- Documents. The consenting body holds the application, the site layout and often the construction plans. It is free research, and plenty of suppliers never open it.
- The date that counts. On every route the consent decision is public and dated. Plan your outreach forward from that date and ignore the year the project was first announced.
- The grid connection. Because overhead lines have their own consent, the connection can run to a different timetable from the wind farm and sometimes has a different owner. Electrical suppliers should find out who holds it before writing to the wind farm team. Grid owners are a separate buyer set, as in UK grid upgrade suppliers.
What do the CfD Allocation Round 7a results tell suppliers?
A CfD award is one of the clearest public signs that a project means to get built. The Allocation Round 7a results, published on 10 February 2026, gave onshore wind 1,306.18 MW across 28 projects: 12 for delivery in 2027/28 and 16 for 2028/29. The clearing strike price, the price per MWh these projects are guaranteed for their power, was £72.24 in 2024 prices, or £51.85 in 2012 prices.
The split by nation in the same results matters more than the total. The shares below are worked out from its MW figures:
| Nation | Onshore wind capacity awarded in AR7a (MW) | Share of the round's onshore capacity |
|---|---|---|
| Scotland | 1,092.61 | About 84% |
| Wales | 185.41 | About 14% |
| England | 28.16 | About 2% |
| Total | 1,306.18 | 100% |
Scotland holds most of the volume. Wales is a real second market. England won very little in this round, so a campaign aimed only at England and built on these results would have a thin list.
Delivery is set for 2027/28 and 2028/29, so the useful window for suppliers is the lead-up to those years, and that starts now.
Leave the strike price out of your copy and let it shape your angle instead. A CfD fixes the project's price per MWh (adjusted for inflation), so a cost overrun is hard to pass on to anyone else. Package owners on those sites care about delivery risk and cost certainty. Write to that, and never quote their auction price back at them.
If you sell offshore as well, the offshore wind supply chain has different records and different buyers.
Who is the real decision maker on an onshore wind project?
The decision maker is whoever signs off the package your product goes into. On a wind farm that is rarely the developer's chief executive, and rarely anyone with "sustainability" in their job title.
I start every list from jobs the supplier has already won. Take one wind farm, one solar site or one civils job, and write down who placed the order, who agreed the scope and who raised the purchase order. Those names usually point to the title worth searching for.
Then I search with the titles buyers in the niche actually carry, and I strip out generic ones like Assistant, Manager and Associate entirely.
A bare "Manager" says nothing about a wind farm. "Civils package manager" tells you which part of the budget that person controls. Titles tied to a package stay on the list. Vague ones go.
| What you sell | Titles to test first | Where they usually sit |
|---|---|---|
| Access tracks, foundations, crane hardstandings | Civils package manager, construction manager | Main contractor, sometimes the developer's construction team |
| Cabling, substations, grid connection works | Electrical package manager, grid connection lead | Electrical contractor or the developer |
| Cranes, heavy transport, turbine logistics | Logistics manager, installation manager | The turbine supplier's project team |
| Surveys, ecology, consenting support | Project development manager | Developer |
| Inspections, repairs, site services after the build | Asset manager, site operations manager | Owner or operator |
Your own past orders beat this table every time. Run one test on each name: if you cannot say what this person decides about your package, delete the row. Some developers also run supplier databases for local firms. Vattenfall's UK supply chain page describes one that connects local suppliers with its delivery partners and their subcontractors. Register where a database like that exists, but treat it as a second route, not a buyer list. Once the titles are settled, the next job is finding a verified email for each named person.
How should a supplier qualify and prioritize projects?
Start with who already pays you for this kind of work, and on what kind of site. Then look for projects and owners that resemble those jobs. Each candidate project has to pass a short check before it reaches a send list:
- Package fit: the project buys what you sell at the stage it has reached today.
- Stage confirmed: the database and the developer's page agree.
- Package owner known: you can say whether the developer, the main contractor or the turbine supplier places your order.
- Named people: at least two real, package-specific titles per project.
- Reach: the site is within range of your crews or deliveries, or you can explain in one line how you cover it.
- Proof: one comparable job you can name in the first message.
- One owner per account: a single person on your team owns each developer and project, so no contact hears from two of your people.
- Clean data: every address verified and every contact checked against the project.
Drop a project that fails on package fit or stage. Keep one that fails only on named people and research harder. If it fails on proof, fix the proof before anyone writes.
For wind work I lean towards nearby buyers. People open up faster to a firm whose crews already work down the road, and a contractor in the Highlands writing about a Highland site has an opening line a distant firm cannot match. Going by the CfD split above, Scotland holds most of the onshore capacity awarded in AR7a, so it is the first region to check for consented projects.
Intent data is tempting here, and it is usually the wrong tool. Say a market has 400 target companies and buying signals show on fewer than 10 of them. I skip intent data there and build one offer the whole market wants. A narrow market like onshore wind can behave that way, and the signal you need is already public in the planning and auction records.
A small market still needs volume; it just has to come from depth. In this sector that means several real titles per project, the developer and the contractor on the same site, and every consented project in your region.
Then hold one package and one buyer type for 12 months. Five offers to five audiences at once leave you with five small samples and no answer.
A hypothetical worked example shows how this looks. Say a civil engineering subcontractor near Inverness builds access tracks and crane hardstandings, has delivered three wind sites, and each order came from the main contractor's civils package manager. Before sending anything, it would:
- Pull the latest extract and filter to Scottish onshore wind, consented and not yet under construction.
- Score each project: 3 points if it is within two hours' drive, 2 if the developer has announced a CfD award for the site, 2 if the main contractor is named, 1 if the firm has worked with that developer or contractor before.
- Research the ten top scorers in full: the contractor's civils package manager and construction manager, plus the developer's construction lead.
- Park the rest in the watch tab and rescore them at the next extract.
- Write first messages to the top ten, with its closest comparable site as the proof line.
That firm sends fewer emails in month one than a competitor working from a bought sector list. Every one of its emails reaches the person who places civils orders on a site with a delivery date. If civils is your trade, the buyer profile is close to that of civil engineering companies.
What should the first messages to a package owner say?
Conversations come first. Meetings grow out of conversations, and orders grow out of meetings. So the first touch to a package owner asks for nothing.
In my sequences, email never opens the contact. LinkedIn goes first, so the package owner has seen your name before the email lands. That only helps if your profile shows the work. A package manager who clicks through should find wind or civils jobs, not an empty page. The emails stay short and plain, because people who get supplier pitches every week ignore anything that reads like a template.
A sequence for one project:
- Connect on LinkedIn with the package owner, with no pitch in the note.
- Email after the connection: the project name, one line of proof, one small question.
- Make every follow-up add something new: a comparable site, a crew availability window, a detail from the planning documents.
- Bring in a second person on the same project, with a message written for their role.
- Suggest a call only when a reply invites one.
Give the follow-ups real time between them. In our campaigns the answer usually arrives on the third follow-up, and only when the gap before it was real.
A template a civils subcontractor could adapt for a main contractor's package manager:
Subject: Access tracks for [project name]
Hi [first name], I saw [project name] now has consent. We build access tracks and crane hardstandings for wind sites in [region], most recently on [comparable site]. If your team is still pricing the civils package, could I send a one-page note on that job? If someone else holds that package, who should I speak to?
It stays under 70 words. It names the project and the package, gives one piece of proof and asks for one small thing. The last line gives the wrong person an easy way to point you to the right one.
Set your expectations on numbers before you start. In our campaigns, reply rates usually sit around 1%, and nearer 0.5% when volume runs to thousands of emails a day.
Narrow campaigns where each message is written around one project can reach 15% to 17%, with about three in four repliers interested. These are ranges from our own email and LinkedIn work, and none of them is a promise. Onshore wind suits the narrow kind, because every message can name a real site and its stage.
Tracking an onshore wind project and unsure who places your package? Book a call and bring the project name.
Questions suppliers ask about onshore wind work
Who keeps the planning database up to date, and how far can I trust it?
Barbour ABI manages the Renewable Energy Planning Database on behalf of DESNZ, using the web and developer sources described above. That makes it a strong starting list and a weak final word. Treat each row as a lead to confirm against the developer's project page and the consent record before it moves to your send list.
Are small onshore wind sites worth tracking?
Yes, if your product suits them. The CfD allocation round lists onshore wind as projects above 5MW, so sites below that size can appear in planning records and never in auction results. They tend to suit local contractors and site services firms more than suppliers of large construction packages, and they often have fewer layers between you and the buyer.
What if we have no wind farm reference yet?
Use your closest comparable job and describe it plainly. A haul road at a quarry or a substation base on a solar site shows many of the skills wind farm civils need. Name that one job, with its location and scope, in the first message. An honest near match persuades a package manager more than a vague claim of renewables experience.
How long before outreach turns into a signed order?
Longer than most suppliers plan for. A 6 to 12 month sales cycle is common. Meetings can arrive in the first 30 days of a campaign while the orders behind them close 4 months later or more. Give a campaign at least 3 months, and judge it on conversations and meetings before you judge it on orders.
Should we phone the site office instead?
Not as a first move. We do not run cold calls or dialing floors. Email and LinkedIn open every conversation. If a client wants a phone layer, we can add warm calls, which means calling only people who have already answered us or shown interest. A call lands better once the package owner knows your name and has told you which package is still open.
