How to Become a Supplier to Rail Baltica and Who Decides

    Short answer

    The buyer map behind the official procurement page: which desk owns your package, what is already under framework, and how a foreign supplier gets a first conversation.

    Artem Smirnov
    Artem Smirnov

    Last updated · 12 min read

    Artem Smirnov in a dark suit against a charcoal studio backdrop, next to the line 'WHO DECIDES HERE. Not the brochure, the buyer map'

    Becoming a Rail Baltica supplier has two parts, and you work on both at the same time.

    The first part is formal. Every tender application goes through Rail Baltica's Electronic Procurement System (EPS), under common procurement standards and a published set of supplier requirements (Rail Baltica's procurement page).

    The second part is practical. You work out which buyer owns your kind of package, and you get a first conversation with that person before the tender you care about opens.

    The second part is where a foreign supplier has the most to work out. Rail Baltica is one railway built across Estonia, Latvia and Lithuania. It is led and coordinated by RB Rail AS, a joint venture of the three countries (Latvian Ministry of Transport). Core track materials are bought jointly under framework agreements. Construction is tendered country by country. Once a section is under way, a lot of the buying moves to the firm building it.

    So there is no single "Rail Baltica buyer". There are at least three kinds of desk, and a message sent to a general inbox reaches none of them.

    Outreach across several countries is familiar ground: LinkedIn plus cold email work in each of them, with the language and rules adjusted.

    Rail Baltica needs the same skill on a smaller map: find the person who owns the package, reach them on LinkedIn, follow up in English, then compete properly when the tender opens.

    What paperwork does Rail Baltica ask of suppliers?

    Onboarding here means paperwork and a portal, and it comes first.

    Rail Baltica's procurement page sets out the frame. A Contracting Scheme Agreement sets out the project's procurement rules, roles and responsibilities. Common Procurement Standards and Guidelines apply across the whole project team.

    Suppliers get their own documents. These include a Code of Conduct of Suppliers, a Minimum Set of Requirements for Suppliers and a Suppliers' Declaration. All tender applications then run through EPS.

    Read the Minimum Set of Requirements before you write to anyone. If your company cannot meet it, no conversation will fix that.

    The first practical step for a foreign firm is to decide which kind of supplier it is, because each kind has a different buyer:

    • A materials manufacturer competes for centrally bought track items.
    • A works contractor bids to build a section.
    • A subcontractor or product supplier sells to whoever won that section.

    A common mistake is to be the third kind and write to the first desk.

    Getting into procurement is also different from finding a project contact. The procurement team runs an open, documented process and cannot favor you.

    What a conversation gives you is understanding. You learn which packages are coming, what the scope looks like and what went wrong last time. Once a tender is live, ask your questions only through the route its documents name.

    Who actually decides on a Rail Baltica package?

    The decision sits with whoever owns the package, or the procurement step for it. That is rarely the name behind a contact form.

    Start from your own history. On your last three comparable projects, who signed the purchase order? Who wrote the technical requirement? Who could have said no? When we build a target list for a construction supplier, that question comes before any search filter. The titles on those orders are the ones you look for on Rail Baltica.

    Read titles for ownership:

    • Procurement lead or head of procurement: runs the process, the timeline and the documents
    • Package manager or section project manager: owns the technical scope and delivery schedule for one piece of work
    • Project director: accountable for a whole section and its budget
    • At a works contractor: the purchasing manager for that site, and the site's project manager

    I do not chase a bare "manager" title with no scope attached, because that person rarely owns anything you can sell into. "Procurement manager, track materials" is a real person to contact. "Manager" on its own is a guess.

    The owner also changes with the package. For a centrally bought track item, the central coordinator and the national delivery organizations decide together. For the earthworks on one section, the decision sits with whoever tendered that section, and then with the contractor who won it.

    How is the buyer structure split across Estonia, Latvia and Lithuania?

    Treat it as one system with three layers. Each layer buys different things, and one supplier can sell into more than one.

    LayerWho it isWhat it controlsYour opening move
    RB Rail ASThe joint venture of Estonia, Latvia and Lithuania that leads and coordinates the projectCoordination of the whole line, including the jointly procured track materialsLearn which central packages exist and when they reach EPS
    National implementing bodiesRail Baltic Estonia, Eiropas Dzelzceļa līnijas (EDzL) in Latvia and LTG Infra in Lithuania, each with its role set in the Contracting Scheme AgreementTheir country's share of the work, inside the common standards, plus their part in the joint materials modelMap who owns which sections and systems in that country
    Works contractors and their supply chainThe firms that win construction contracts for sectionsDay-to-day buying for their sites and their subcontractsSell your product or service to their procurement and site teams

    Rail Baltica's procurement page lists those three as the national project implementers.

    A single-country list hides half of this. Say a supplier targets only Latvia. It sees one implementing body and the contractors working there. It misses that the track materials going into that same Latvian section were set up once, for all three countries.

    The layer also decides who gets your first message:

    • For a central materials package: a project or procurement lead at the coordinating level
    • For a works package: the procurement lead in that country
    • For a product used on site: the contractor

    What is being procured now, and what comes next?

    Rail Baltica has moved its core track materials to a centralized model. The three national delivery organizations buy together through framework agreements, led by the project's central coordinator (Rail Baltica, March 2026).

    A framework sets the price, quality and delivery terms up front. Signing it creates no immediate obligation to buy. Orders come later, when construction needs the material.

    Rail Baltica's progress page shows four of these packages already under signed frameworks: rails, sleepers, ballast and turnouts. The March 2026 announcement covers those four and adds a fifth, cable ducts and multiducts, whose contracts were already finalized.

    PackagePackage typeStatusOrdering window (as announced in March 2026)
    Cable ducts and multiductsCable systemsContracts finalizedAvailable for ordering since March 2026
    RailsTrack superstructureFramework agreement in placeExpected from July 2026
    SleepersTrack superstructureSigned December 2025Expected from September 2026
    BallastTrack bedFramework agreement signedPlanned from September 2026
    TurnoutsTrack superstructureContracts concludedFirst materials expected by the end of 2026

    Under these agreements, the national implementing bodies order as their own construction actually moves forward. The announcement describes them as seven-year framework agreements, and Railway-News' report on it gives the same term.

    Rail Baltica puts the maximum estimated value of the whole consolidated superstructure program at EUR 1.13 billion. It ties actual spending to available financing and the implementation schedule.

    A buying window is not yet an order. If you make one of these products, the framework supplier for the next seven years is already chosen. Your routes are to supply that framework holder, or to be ready when something new appears in EPS.

    If you sell something none of these frameworks cover, your buyer probably sits in another layer of the buyer map.

    How do contractors and suppliers reach the right buyer?

    Start on LinkedIn and send email second. I do not let a relationship begin in a stranger's inbox. My team opens with a LinkedIn touch, and the email comes second, warm, to someone who has already seen the name. How to open that first touch without pitching is covered in Warm Outbound on LinkedIn Without Pitching Too Soon.

    On a project this size, a procurement lead has no reason to open an email from an unknown firm. A name she has already seen on LinkedIn gives her one, especially when the profile shows real rail or heavy civil work.

    After that first touch, keep the email short and plain. When the buyer works for an international contractor or supplier group, write in English.

    Being local helps. I push for local targeting wherever a client can have it, because a conversation opens more easily with someone who knows you work in their city. On Rail Baltica that can mean a Baltic partner, or one person based in Riga, Tallinn or Vilnius.

    Some buyers sit outside the Baltics. If a contractor's buyer is in Germany, Austria or the Czech Republic, my team stays on LinkedIn and does not cold email without a compliant basis. Cold email rules follow the recipient's country, and that includes Estonia, Latvia and Lithuania, so confirm what applies in each one you target. This is not legal advice.

    Your situationLead withThen
    The buyer works at an international contractor or supplier groupA LinkedIn connection with a short note about their packageEmail in English once they accept
    The buyer is at a national implementing body and no tender is openLinkedIn, asking about the package rather than sellingA call to understand scope; formal questions later, through the tender
    The buyer's office is in Germany, Austria or the Czech RepublicLinkedInStay on LinkedIn unless you have a compliant basis for email
    The work rewards local service, such as on-site support or fast sparesA Baltic partner or someone based in the regionJoint outreach, with the partner on the first call
    You have already worked with this contractor on another projectA direct email to the person you knowAsk who owns the Rail Baltica section

    One rule sits above the table. If you cannot name the package in your first sentence, you are not ready to send anything.

    Plan for more than one channel. I run LinkedIn and cold email together, because buyers in different countries respond to different channels.

    What the email should say once a buyer accepts is covered in What to Send After a LinkedIn Connection Is Accepted.

    How should a foreign supplier prioritize the list?

    Past customers first. Start with the contractors you already sold to on rail, metro or heavy civil work, and the firms like them.

    Similar companies next. Find the contractors working on Rail Baltica sections whose scope matches the work you already supplied. Add the framework holders if you make components they need.

    One owner per country. On every team we run, each country belongs to one account or rep, so two of our people never message the same buyer. Split Estonia, Latvia and Lithuania the same way. A procurement lead who gets the same pitch from two colleagues stops reading both.

    Cut the vague titles. Drop generic titles before a list goes anywhere near a campaign. What stays are the procurement leads, package owners and site buyers from the section above.

    This is a small, deep market. You will reach several people at each contractor rather than thousands of companies.

    Before the first send, run the checks in how to check a lead list is worth sending to.

    What do CEF grants change for supplier timing?

    In July 2025, the European Commission granted Rail Baltica an additional EUR 295.5 million from a Connecting Europe Facility (CEF) Transport call (Latvian Ministry of Transport). The money supports construction and technical implementation in all three countries.

    The same July 2025 announcement said two more things: procurement for control-command and signaling systems was still running, and in Lithuania, tenders were out for a further 68-kilometer section. Check EPS for where each stands now.

    Funding arrives in rounds, and procurement follows it. The framework value in the previous section is explicitly tied to financing.

    Watch the funding rounds and the tenders that follow them, not the headline dates. A grant announcement tells you which work is about to become buyable. The tender itself comes later.

    Infrastructure buyers do not decide fast. In some spaces the pipeline is only just getting started, so I judge early outreach by the conversations it opens, not by orders.

    A checklist for the first Rail Baltica conversation

    Prepare these 7 things before you send anything:

    • Package: the exact framework, section or system you want to sell into
    • Geography: the country and section, matched to one owner on your team
    • Title: the person who owns that package or that procurement step
    • Proof: one comparable project with a number in it. For how to fit that proof into one sentence, see How to Use Case Studies in Cold Emails in One Sentence.
    • Local angle: a partner, a crew, a stock point or delivery times to the Baltics
    • LinkedIn touch: a connection request with a short note that names their package
    • English follow-up: a short email after they accept, then more touches over the following weeks.

    Here is what a first exchange could look like for a made-up supplier, a manufacturer of geotextiles for rail embankments.

    The LinkedIn note:

    Hi Laura, I saw you run procurement on a Rail Baltica section. We make geotextiles for rail embankments. Would you be open to connecting?

    The email after she accepts:

    Subject: Embankment geotextiles on your section

    Laura, thanks for connecting. One question first: on your section, does your team buy embankment materials, or is that left to the earthworks subcontractor? Last year we supplied 40,000 square meters of geotextile to a comparable rail embankment project in the region. If your team buys it, could we have a 15-minute call so I understand how you source it? If not, who should I ask?

    That email asks for a call and a name. It carries no catalog, no price list and no list of everything the company makes.

    When she replies, do three things:

    • Propose two call times.
    • Send a one-page reference sheet for the comparable project.
    • Confirm you have read Rail Baltica's supplier code of conduct and minimum requirements.

    Prices wait until she asks for them.

    Things to avoid:

    • Sending one identical note to all three countries
    • Pitching a product the central frameworks already cover to the people running them
    • Contacting a procurement team about a live tender outside the route its documents name
    • Going quiet after the second message

    If you want to find the right desk at Rail Baltica for your package, or just have a question about the process, book a call and I will do my best to help.

    Questions suppliers ask about Rail Baltica

    Is Rail Baltica procurement open to foreign suppliers?

    Yes. Rail Baltica describes its procurement as built on fairness, openness and transparency, with "open and unrestricted access to the supplier market" (procurement page). A foreign firm applies through the same EPS process as a Baltic one. What it usually lacks is a name the buyer already recognizes.

    Can a supplier still get in once a framework is signed?

    Usually through the framework holder or the contractors building each section. A signed framework fixes terms for its seven-year run, so a new manufacturer of a covered item usually sells to the framework holder instead. Map those contractors by country, reach the site and purchasing leads on LinkedIn, and watch EPS for new notices in your category.

    Where do new Rail Baltica tenders appear?

    In EPS, which processes all tender applications. Rail Baltica also offers a procurement newsletter on its procurement page. Subscribe, then check every notice against your package list. When one matches, place it in the buyer map: a central materials package, a works package in one country, or buying that a section's contractor runs itself.

    Want to get more B2B clients for your business?

    I help B2B companies book 10 to 100+ qualified sales calls per month with outbound. Let's see if it fits yours.

    Artem Smirnov
    Artem Smirnov

    I help B2B companies book qualified sales calls with cold email and LinkedIn outbound.