If Leadfeeder costs more than you want, or fits badly with your privacy setup, the closest like-for-like replacements are Leadinfo, Snitcher and Albacross. Each one names the company behind a business visit and charges by how many companies it identifies each month. Leadfeeder itself still has a free plan, and for some teams that is the right place to stop.
There is also an option that vendor-written comparison pages rarely print: buy nothing. If you can only ever sell to a few thousand companies, a visitor list shows you a handful of names a month, and the money does more work somewhere else. The decision table near the end treats that as a real row.
First, a disclosure. My team books meetings for B2B companies with cold email and LinkedIn, and visitor identification is outside what we do. Every price below comes from the vendor's own pricing page. Every privacy rule comes from a regulator or a statute.
Which tools can replace Leadfeeder for company-level visitor identification?
Company-level tools put a script on your website and match business visits to a company name. You see which organization looked at which pages, but not who the person was.
The three swaps differ mainly in how they package that job:
- Leadinfo sells three named plans in company bands, plus paid add-ons.
- Snitcher has one price ladder based on unique companies identified, and every plan includes unlimited team members.
- Albacross publishes two plans with small bundles of verified email and phone credits included, plus a third plan on request.
This page compares company-level tools only. Person-level tools try to name the individual visitor. For a team selling into the UK or the EU, that raises a much heavier privacy question, so I leave them out, apart from the one row below that shows where person-level ID stops.
What does Leadfeeder actually cost in 2026, monthly versus annual?
Leadfeeder lists four plans on its pricing page. Paid plans scale with identified companies and with credits. The figures below are the entry point of each plan.
| Plan | Billed yearly | Billed monthly | Identified companies | What the plan adds |
|---|---|---|---|---|
| Lite | EUR 0 | EUR 0 | Up to 100 a month | Unlimited users, with a 7-day visitor history |
| Discover | From EUR 79 a month | From EUR 113 a month | 50 a month at the entry price | First paid tier |
| Activate | From EUR 369 a month | From EUR 527 a month | From 1,000 a month | Verified emails and phones, filtering by intent signals |
| Scale | From EUR 599 a month | Not offered | Entry point only; the top tier covers 10,000 companies and 5,500 credits at EUR 2,089 a month | Dedicated customer success manager |
Prices at the time of writing, checked on the vendor page.
Annual billing is where the real discount sits. Over 12 months, Discover costs EUR 948 billed yearly against EUR 1,356 billed monthly, a gap of EUR 408. On Activate the gap is EUR 1,896 (EUR 4,428 against EUR 6,324). Scale has no monthly option at all.
Lite, the free plan, covers more companies than Discover's entry tier (100 against 50) but keeps only 7 days of history, which is enough for a first test of whether target accounts visit at all.
How Leadfeeder counts a billable company. A company that visits five times in one month counts once. A company with several offices may count once per location, so a large multi-site buyer can use up more than one slot. Extra credits come in top-up blocks of 100 to 5,000.
How do Leadinfo, Snitcher and Albacross compare on price and limits?
The three tools price on different units and bands, so read the "billable company" column before you compare stickers.
| Tool | Billed monthly | Billed yearly | What counts as a billable company | Trial |
|---|---|---|---|---|
| Leadinfo | Starter EUR 69 (up to 100 companies), Scale EUR 159, Pro EUR 359 a month | Not shown as a fixed list price; get a quote from the calculator (see the warning below) | Identified companies per month, in bands up to 4,001-5,000; above 5,000 on request | 14 days, no card |
| Snitcher | USD 49 for 0-50 companies, USD 139 for 251-500, USD 279 for 1,001-2,000, USD 529 for 4,001-5,000 | About 30% off | A company counts the first time it is identified in your billing period | 14 days, no card |
| Albacross | Starter EUR 84, Professional EUR 213 | Starter EUR 59, Professional EUR 149; Organisation on request, yearly only | Identified companies per month, in bands: Starter 0-50 or 50-100, Professional 0-250 or 251-500, Organisation up to 5,000+ | 14 days, no card, on Starter and Professional; Organisation by demo |
Prices at the time of writing, every row checked on the vendor page.
On seats, Snitcher includes unlimited team members on every plan, and so does Leadfeeder Lite. Leadinfo is the one that rations seats: Starter includes 3 users, Scale 10, and Pro is unlimited. That matters the day a whole sales team wants access.
One warning on Leadinfo. Its price calculator and its plan cards do not agree. For 0 to 50 companies the calculator shows EUR 49 in one block and EUR 59 in another, neither clearly labeled as yearly or monthly, while the Starter card shows EUR 69. Put your real monthly traffic into the calculator and get the quote in writing before you budget.
What happens past your limit. Leadinfo states it plainly: the tool keeps collecting companies above your band but hides them from you until you upgrade. Above 5,000 companies, Snitcher moves you to custom pricing. For any tool, ask what happens to company number 51 before you sign, because that answer decides your real monthly bill.
Albacross credits. Starter includes 10 verified email credits and 5 phone credits. Professional includes 25 and 10, and Organisation includes 75 and 25. Extra email credits start at 100 for EUR 17.00 (EUR 0.17 each), and phone credits at 25 for EUR 14.25 (EUR 0.57 each).
That is enough to test whether the contact data is any good, and far too few to run a campaign on.
Identification rate. Leadinfo says it typically identifies around 30% of total traffic. That is the vendor's own figure and the pricing page publishes no method behind it, so test it during the trial.
Comparing fairly at 50 companies a month. If you use the full allowance, Leadfeeder Discover works out at EUR 1.58 per identified company billed yearly, or EUR 2.26 billed monthly. Snitcher's smallest tier comes to about USD 1 per company billed monthly. Albacross Starter, at its smallest band, comes to EUR 1.18 yearly or EUR 1.68 monthly.
Leadinfo Starter works differently: its EUR 69 card covers up to 100 companies, so it is EUR 1.38 per company at 50 and EUR 0.69 if you fill it. Each figure counts every identified company, including ones you would never sell to, so the price per relevant company is higher.
Third-party comparison pages quote different figures for the same plans. RB2B's own comparison page lists Albacross from EUR 99 a month, while Albacross's own page shows Starter at EUR 84 billed monthly. So every price here carries a date.
The other names on comparison pages. These come up in the same searches but do a different job or price in a different way. I took every figure in this table from the pricing page each vendor publishes, at the time of writing.
| Tool | What it does | Published price, at the time of writing |
|---|---|---|
| RB2B | Names the person behind a visit; its FAQ says person-level ID is US only | Free with 150 resolutions a month, Starter USD 79 a month, Pro from USD 149, Pro+ from USD 199 |
| Warmly | Web de-anonymization sold with chat and automation | From USD 10,000 a year, or USD 4,875 a quarter, for the entry plan |
| Lead Forensics | Company-level visitor identification | No list price; the vendor says pricing is calculated from your website visitors and routes you to a demo |
| Apollo | Contact database and outreach platform | Free plan at USD 0 with no time limit; paid tiers are priced per user on the vendor page, and yearly billing is cheaper than monthly |
RB2B's person-level data sits outside this page's scope for UK and EU buyers. Apollo sells contact data, so it sits next to a visitor tool instead of replacing it. If you want the person-level and wider-market view, website visitor identification covers it, and this page stays on the price and privacy choice.
What do UK, EU, German and Californian rules require before you install a tracker?
Four regimes matter most for a B2B team selling into these markets. Each row names the official source and what a site owner has to do.
| Where | Regulator or statute | What triggers it | What you do before the tracker goes live |
|---|---|---|---|
| UK | PECR (Privacy and Electronic Communications Regulations), with ICO guidance on cookies and similar technologies | Any storing or reading of device information, even anonymous | Clear positive action; browsing on is not consent |
| EU | EDPB Guidelines 1/2024 on legitimate interest from the European Data Protection Board, version 1.0 for public consultation | Relying on legitimate interest instead of consent to process visitor data | Run and document a three-step test before any processing: a real and lawful interest, necessity, and a balancing of the visitor's rights. The EDPB calls legitimate interest no "open door" and says the balance would hardly favor intrusive tracking across multiple websites |
| Germany | TDDDG section 25, Germany's law on access to user devices | Storing information on, or reading it from, a user's device | Get consent based on clear and full information first. The exceptions: access strictly necessary for a digital service the user explicitly asked for, or done only to transmit a message |
| California | CCPA (California Consumer Privacy Act), explained by the California Attorney General | Doing business in California with gross annual revenue over USD 25 million (the CCPA adjusts this figure for inflation, so check the current amount), or buying, selling or sharing data on 100,000+ residents or households, or earning 50%+ of revenue from selling their data | Treat B2B data as covered: the exemption for business-to-business personal information expired on 31 December 2022. Count internet browsing history as personal information |
On the UK row: the Data (Use and Access) Act 2025 amended PECR to add 3 consent exceptions: statistical, website appearance and emergency assistance. If you rely on statistical or appearance, you must offer a simple, free way to object. Do not assume a tracker that names visiting companies for sales follow-up fits those exceptions. The ICO is consulting on new guidance, so read the latest version on install day.
All rules checked at the time of writing.
The EU row covers GDPR processing only. Rules on reading a visitor's device are national laws, as the German row shows, so check the one for each country you target.
None of these sources addresses IP-to-company matching by name. They set the conditions for reading device information and for processing personal data. Whether a given tool's setup meets them depends on how it is configured on your site.
So use the table as a list of questions for your lawyer, with the tool's setup screen open in front of you. This is not legal advice.
Contact credits raise a second question. Albacross includes them, and Leadfeeder Activate adds verified emails and phones. Before you use that data, check what contact data vendors claim about privacy, because that is a separate question from the tracker.
Is a visitor-ID tool worth paying for when your market is small?
Run this arithmetic before anyone opens a trial.
Take an illustrative market of 2,000 target companies where about 10 show a buying signal in a typical month. That is 0.5%. It is the example I use for intent data, and a website visit behaves the same way in a market this small.
When a market is that small, I do not recommend paying for signals. My team skips them and puts the work into an offer that lands with every company on the list. I use signal data only when the market is large enough for it to matter.
A visit to your own website is first-party evidence, and it costs less than bought intent data. In a small market it has the same weakness: too few accounts light up to plan a quarter around. I compare the paid side in whether paid intent data pays off for a small team.
A bigger market does not fully rescue the idea either. A visitor list only covers the slice of your market that happened to click. That is quality without quantity, and you need both.
I see 50 to 100 perfect-fit accounts a month as a bet on timing, because most of them are busy, unready or simply uninterested this quarter. Every extra account you reach is one more chance to catch the right moment.
Volume negates luck. Reach the whole list, more than once, and timing stops deciding your quarter.
Then there is the case where the right companies already visit and almost none get in touch. When I see that pattern, I stop looking at lead supply and look at how the offer is packaged, because more names will not fix it.
A message written for everyone reaches nobody in particular. On a short list you cannot waste a single name on it.
What can you do with an identified company once you have it?
A visit is often a buyer checking you out before they ever talk to you. A company name only tells you who looked. It does not tell you who decides, and it gives you no permission to write to anyone.
From here the work is ordinary outbound, the kind we run under B2B lead generation. Find the person who actually signs off on what you sell, under the title that company really uses. Then pick the channel by country. The lawful basis for an email depends on where that person is, and a visit to your pricing page does not change it.
Most of our campaigns target the USA, the UK and Europe. When a target sits in Germany, Austria or the Czech Republic, my team uses LinkedIn and sends no cold email unless a compliant basis exists. Germany is not our specialty. When a client needs it, we hold ourselves to rules stricter than the legal minimum.
So when a German or Austrian company appears in your visitor feed, treat it like any other prospect in that country. Anyone who asks to be left alone goes on an exclusion list.
Which option fits your situation? A decision table
| Your situation | Pick | The deciding fact |
|---|---|---|
| You want to see whether target accounts visit at all, without paying | Leadfeeder Lite | Free, unlimited users, up to 100 companies a month, 7 days of history |
| Several people need access on a small paid budget | Snitcher | Lowest paid monthly entry among the three swaps by list price, though quoted in USD (USD 49 for 0-50 companies, compared with EUR 69 for Leadinfo and EUR 84 for Albacross), unlimited team members, 14-day trial without a card |
| You want a few verified emails and phone numbers in the same subscription | Albacross | Email and phone credits included on every plan |
| You want fine company bands and optional add-ons | Leadinfo | Starter covers up to 100 companies for EUR 69, bands run up to 5,000, add-ons sold separately |
| Only a few thousand companies could ever buy, or the right visitors rarely get in touch | Skip the tool | About 10 signals in 2,000 companies cannot fill a pipeline. Fix the offer and run outreach to the whole list |
Before you start a trial, write down how many companies could ever buy from you. If the answer looks like the 2,000 in the example above, start with the last row. If it is larger, start with the free plan, measure how many identified companies actually fit your market for a month, and only then pay for a band.
Not sure how many identified visits your market could ever give you? Book a call and tell me how many companies could buy. I will help you size it before you pay for a band.
Questions buyers ask before switching
Can the tracker load before a UK visitor answers the cookie banner?
No, if the tracker is non-essential. Under ICO guidance, a homepage must hold back non-essential cookies until the user consents, so the script has to wait for the banner. Set the tool to fire only after a positive choice. Then test it in a private browser window before you launch.
Does UK GDPR apply on top of PECR?
When the data is not anonymous, yes. The ICO explains that PECR covers access to the device itself. Personal data collected through that access also falls under the UK GDPR, and the ICO notes that a data protection impact assessment may be needed. Run that assessment before you connect the tool to your CRM.
What must I tell visitors if I rely on legitimate interest in the EU?
The EDPB guidelines say you must tell people that the processing rests on legitimate interest, and name the specific interest you pursue. A vague line about "improving our services" names nothing. State the actual interest in your privacy notice, and make sure it matches the three-step assessment you documented.
Does the CCPA reach a European company that sells into California?
It can. The Attorney General's page ties coverage to doing business in California and crossing one of the thresholds, and none of them depends on where the company is based. A covered business that sells or shares personal data must show a "Do Not Sell or Share My Personal Information" link. It must also honor browser signals such as Global Privacy Control.
How fast must a covered business answer a California privacy request?
Opt-out requests must be handled within 15 business days. Requests to know, delete or correct get 45 calendar days, which can be extended by another 45. If a visitor tool feeds your CRM, someone on your team has to be able to find and act on that record inside those windows.